Bruno Junior has been fishing on the ocean for all of his thirty-something years.  Recently a friend invited him to spend a day on a lake and try his hand at bass fishing.  Well, old habits are hard to break. 

When Bruno felt the tug of the bass, he attempted to set the hook (a la Marlin) and the bass rose to the surface, flew up into the air and landed, PLOP, right at his feet.  Bruno felt that this was too easy and has retired from fresh water fishing.